Another exciting event hosted by the Southern California Chapter of the Retail Design Institute was held August 13 at the beautiful Vogani showroom in the Helms Bakery District of Los Angeles.
Design for the Senses – A Retail Innovation Event showcased a variety of sensory elements to enhance retail environments. More than 136 guests attended the event sponsored by: Vogani, exhalia USA, Turtle Beach, NicoNat Manufacturing Corp. and Patina-V. Attendees networked and enjoyed wine and cheese from around the world as they journeyed through the venue.
Tracy Pepe, CEO and Chief Scent Designer, Nose Knows Design, Toronto, gave a lecture “Smelling Color: All a space needs is a single whiff.” This interesting and engaging topic explained how scent design provides solutions intended to incorporate or enhance the scent within a space. The scent characteristics become the focus determining, psychology, emotional impact, shopper’s insight, aesthetics or brand recognition.
The evening continued with additional networking and vendor showcases.
Please check out event photos in the Institute’s photo gallery and videos posted to our Retail Design Institute Southern California Facebook page. (Photo credit: Gerry Garcia)