Birkenstock, Venice, Calif.
For Birkenstock’s second freestanding store in the U.S., the design goal was “not look like a shoe store.” The TPG Architecture design team (New York City) developed a family of fixtures that break from traditional methods of shoe display featuring lines of shoes on horizontal shelves.
A mix of shadow boxes, credenzas, and live edge tables — that while satisfying the SKU requirements of the client — felt more like furniture in a home. The use of horizontal shelving was limited and strategic. This design reflects Birkenstock’s newer fashion-forward identity of casual hip, chic, lifestyle-driven. Past the sales area, the outdoor patio is designed to be a lounge/living area and event space. The store opening also marked the U.S. launch of the Birkenstock Natural Skin Care line, prominently displayed in a back-lit fixture designed by Birkenstock.
1208 Abbot Kinney Boulevard, Venice, CA 90291
Category: Specialty Softlines
Completion: August 1, 2019
Design: TPG Architecture, LLP, New York City
Client: Birkenstock, Novato, Calif.
Architect: TPG Architecture, LLP, New York City
Consultants, contractors and trades: Alain Hirsch Construction Corp. (general contractor); RL Studio, Los Angeles (lighting); Inga Guzyte Art, Santa Barbara, Calif. (artwork); Mega Vision, Brooklyn (millwork\fixturing); Inspired Surfboards, St. Augustine, Fla. (artwork); Andy Davis Designs, Leucadia, Calif. (artwork)
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