Ampersand Studio Inc.
Longo’s operates 31 full-sized supermarkets in and around Toronto. For its newest store in suburban Toronto, the Ampersand Studio team evolved a concept that was created for Longo’s a year ago. The result is a 22,500-sq.-ft. space that is a supermarket, doubling as a gathering place for people in the community. From a store layout and planning point of view, a large amount of space was dedicated to the food hall/seating area resulting in smaller and well-curated center store grocery and shorter gondola runs and altering the shopping experience to a more convenient and quick shop.
The open-concept space that incorporates industrial elements – concrete columns, exposed ventilation pipes, LED neon signs – reflects the role of manufacturing and factories in this area. Longo’s predominately monochromatic color scheme echoes the industrial aesthetic, with bold accent colors highlighting new offerings.
This project received an INNOVATION AWARD for ENVIRONMENTAL GRAPHIC DESIGN
1100 King St W, Toronto, ON M6K 1E6 CANADA
Completion: November 20, 2019
Design: Ampersand Studio Inc., Toronto
Client: Longo’s Woodbridge, Ont.
Architect: Intersekt, Burlington, Ont.
Consultants, contractors and trades: RFB Contracting, Burlington, Ont. (general contractor); SignNation, Newmarket, Ont. (signage)
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