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McDonald’s, New York City | 2019 Design Award Winner

McDonald's, New York City | 2019 Design Award Winner

McDonald’s, New York City
Landini Associates

Landini Associate’s design brief was to create a site-specific evolution of its global format for McDonald’s, a long-time client. The main design challenge — for renovation of this existing location — was creating an environment of calm and respite in New York’s Times Square, one of the busiest places on earth. Built over three floors, the nearly 12,000-sq.-ft. location adopts a composed yet bold approach to design, creating a calm environment of respite in contrast to the energy outside. A three-story glass curtain wall provides customers with spectacular dining room views out to the beating heart of New York City, and a yellow staircase injects a pop of vibrancy whilst threading its way skywards. Concrete, glass, stainless steel and oak form a palette of stylish simplicity – these classic, honest and raw materials were sourced locally when possible. The colorful graphic environments that became the signature for McDonald’s internationally are replaced with a quieter approach; the walls of the store decorated only with occasional abstractions of the golden arches, framing the view outside.
This project received an INNOVATION AWARD for BRANDING and an INNOVATION AWARD for DIGITAL INTEGRATION

McDonald’s, New York City
1528 Broadway, at West 45th St., New York, NY 10036

Category: Quick Service Restaurant
Completion: May 1, 2019
Design: Landini Associates, Sydney
Client: McDonald’s, Chicago
Architect: Landini Associates, Sydney
Consultants, contractors and trades: Schimenti Construction Company (general contractor), Ridgefield, Conn.

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