SSG Food Market, Seoul
SSG Food Market asked the Landini Associates design team to create a world-class premium supermarket and food hall fusion, in line with today’s global food trends. Design of. The 46,000-sq.-ft store is simple and contemporary, yet classic. The palette includes concrete, timber, black and whites, and complimentary hits of red, SSG Food Market’s signature color.
The bare bones beauty of exposed steel beams and concrete bulkheads contrasts with fine marbles, glass and blackened steel, and is balanced by wood fixtures and details. This subtle, considered and classic material palette allows the food to be the hero, and merchandising plays a major role. The design team was also responsible for environmental graphics including signage and wayfinding along with packing and employee uniform design.
The market is located below street level, so lighting plays a key role. Perimeter departments use pavement lights to create space, and give sense of the world above.
This project received an INNOVATION AWARD for STORE PLANNING and INNOVATION AWARD for ENVIRONMENTAL GRAPHIC DESIGN.