El Palacio di Hierro, Perisur, Mexico City
Design: TPG Architecture, New York City | Photos: Héctor Armando Herrera
The El Palacio design team and TPG Architecture, collaborated on a remodel of a 275,000-sq.-ft. suburban Mexico City store in Perisur.
The resulting design is bright thanks to a 4-story atrium, while architecturally clean and colorful with a strong local connection.
Interior architecture pays homage to the nearby el Pedregal neighborhood conceived by Mexican modernist architect Luis Barragán.
A materials palette of concrete, marble, wood and metal grills is used in combination with a clear circulation plan. Individual shopfronts are framed in geometric grillwork that recall a mid-century aesthetic.
Other graphic elements reference the Olympic games held in Mexico City. In fact, Lance Wyman, the original designer of the ‘68 Mexico Olympics iconography, was commissioned to create laser-cut steel screens that clad atrium columns.
Customers are guided through the store by sales associates, so signage, branding, and wayfinding are minimal. The store seeks to engage visitors at every turn through interior architecture and visual merchandising.
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