Joe Fresh, Toronto | 50th International Design Competition Winner

The Raider Image Official Team Store, Las Vegas
The Raider Image Official Team Store, Las Vegas | 50th International Design Competition Winner
October 12, 2021
T-Mobile, Plano, Texas
T-Mobile, Plano, Texas | 50th International Design Competition Winner
October 12, 2021

Joe Fresh, Toronto | 50th International Design Competition Winner

Joe Fresh, Toronto
Design: Burdifilek, Toronto | Photos: A-Frame Studio, Toronto
Innovation Award for Brand Integration

Joe Fresh and the Burdifilek design team created an interior concept that – with bold strokes — represents the popular fashion brand’s evolution.

A row of orange screens – the Joe Fresh signature color – greet customers at the entrance to the more than 6000-sq.-ft. store in Toronto – and begins the transition between exterior and interior.

Warmer materials found on custom wood tables and displays — along with the recycled rubber flooring — create visual harmony and balance.

The team incorporated modern technologies, including interactive mirrors in fitting rooms and self-service checkout points.

Architect: Turner Fleischer Architects
General Contractor: Icon Constructors Inc.
Marcel Dion Lighting Design (lighting design); Mar-Tec Woodworking Ltd. (fixturing); Moss and Lam (custom art giraffe);
Commersive Solutions (digital mirrors); Regupol Revolution (rubber flooring); Axis Lighting (linear LED); Formica (orange laminate); Egger Wood Products (laminate fixture)


50th International Design Award Winners

AT&T Experience Store
Buff City Soap
Christopher Bates
Clean Market
El Palacio de Hierro
Fresh St Market
Holt Renfrew Ogilvy
Ippolita
Joe Fresh
Knock Knock Spirits
Krispy Kreme
RS No.9 Carnaby
Sleep Number
Snow Peak
Sonic
Spazio Lenovo
Sprayground
Strictly Cycling Collective
Sweet Seven Cannabis
T-Mobile
Tempur-Pedic – Store of the Year
The Raider Image Official Team Store
Walmart
Whole Foods Market
YU Seafood

Comments are closed.