SONIC, Tahlequah, Okla. | 50th International Design Competition Winner

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SONIC, Tahlequah, Okla. | 50th International Design Competition Winner

SONIC, Tahlequah, Okla.
Design: ChangeUp, Miamisburg, Ohio | Photos: Mark Steele Photography, Columbus, Ohio
Innovation Award for Graphics

Originally founded in 1953 as future-forward concept – SONIC wasn’t intended to be nostalgic – it just never changed.

The design team at ChangeUp was asked to reimagine a modern brand identity that winks at the brand’s equity and creates new space for it. For this Oklahoma location the scope included drive through and drive in customer touch points.

A blue glass tower featuring a brightly lit cherry – a nod to the 9 million Cherry Limeades that SONIC sells each year – elevates the drive-thru and stands out at night. It also allows for a peek into the new kitchen layout.

The bold new logo design has a charm and quirkiness that’s all its own with a punched-up color palette, iconography, and fresh food and lifestyle photography.

Architect: Wilkus Architecture


50th International Design Award Winners

AT&T Experience Store
Buff City Soap
Christopher Bates
Clean Market
El Palacio de Hierro
Fresh St Market
Holt Renfrew Ogilvy
Ippolita
Joe Fresh
Knock Knock Spirits
Krispy Kreme
RS No.9 Carnaby
Sleep Number
Snow Peak
Sonic
Spazio Lenovo
Sprayground
Strictly Cycling Collective
Sweet Seven Cannabis
T-Mobile
Tempur-Pedic – Store of the Year
The Raider Image Official Team Store
Walmart
Whole Foods Market
YU Seafood

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