The Hyundai, Seoul | 51st International Design Competition Winner

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The Hyundai, Seoul | 51st International Design Competition Winner

The Hyundai, Seoul
Design: Burdifilek, Toronto
Photography: Yongjoon Choi Photography, Seoul
The Huyndai opened a new 102,000-sq.-ft. department store in Seoul. They called on Burdifilek to handle interior design of the multi-story location. Veering away from global retail trends, the store was designed to be approachable, while providing visionary design elements that are inspirational and aspirational.

At the entrance atrium, a 40-ft tall sculptural waterfall greets customers with the sound of cascading water.  A skylight extends through the building core and bathes the space in natural light.  Each floor speaks its own design language through architecture, custom fixturing, furnishings, surfacing materials and display elements, all tailored to the merchandise and lifestyle trends of its intended customer. The second floor offers a gallery-like space to meander and explore women’s fashion. The lighting plan, combined with the subdued color palette, underscore the sophisticated atmosphere. On the third level, the design team contrasted natural and man-made materials, unfinished ceiling, custom built, vacuum-formed sculptural walls and a simple color palette, to speak directly to featured brands.

Judges found the space ‘stunning’ and on-trend with plenty of merchandising show stoppers.

Architect: Rogers Stirk Harbour+Partners, London
General Contractor: Dongeyu Architecture, Seoul (second floor); Daewon SD, Seoul (third floor)
Consultants: Marcel Dion Lighting Design, Toronto (lighting)


51th International Design Award Winners

The Class of 2021 includes:

Bloomie’s, Fairfield, Va.
CDF Macau, Cotai
Citi, New York City
Empório Santa Maria, São Paulo
FIKA Herbal Goods, Toronto
Grand Central Mimico, Etobicoke
House of Rituals, Body & Mind Spa, Amsterdam
The Hyundai Seoul, Seoul
Johnnie Walker, Edinburgh
M&M’s, Berlin
MAPCO, Sevierville, Tenn.
Madison Décor Studio, North York
NHL, New York City
Puma, New York City
Todd Snyder, New York City
Treat, JKF International Airport – Store of the Year
St. Marche, São Paulo
Shinsegae Art Science, Daejeon
Wilson, New York City

You can see the entire awards presentation here.

The 51st International Design Awards was sponsored by Little, BHDP, Cadan Photography and IA, Interior Architects.

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