Johnnie Walker, Edinburgh | 51st International Design Competition Winner

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Johnnie Walker, Edinburgh | 51st International Design Competition Winner

Johnnie Walker, Edinburgh
Design: Dalziel & Pow, London
Photography: Andy Tye, French+Tye | Architectural + Interior Photographers, London

For its second Johnnie Walker shop, the Scotch brand turned to Dalziel & Pow to create a 3500-sq.-ft emporium in the heart of Edinburgh. Located in former department store, the team designed an experience to encourage visitors to explore the brand, its products, and stories.

A showcase wall features the range of Johnnie Walker Labels — and as visitors approach, motion sensors trigger the audio content describing the flavors that make each blend unique. Through visual theater, storytelling, and experiential moments, The Johnnie Walker Retail Experience invites visitors to discover, the single malts of Scotland in the Whiskey Explorer Library. A changing collection of local and exclusive home accessories, and bar tools are part of the lifestyle boutique.

Judges were impressed by the clean and easy to navigate space with its great balance of merchandise displays and interactive elements.

Architect: Simpson & Brown Architects, Edinburgh
General Contractor: CircleSquare, London
Suppliers: Atrium Ltd., Edinburgh (lighting)


51th International Design Award Winners

The Class of 2021 includes:

Bloomie’s, Fairfield, Va.
CDF Macau, Cotai
Citi, New York City
Empório Santa Maria, São Paulo
FIKA Herbal Goods, Toronto
Grand Central Mimico, Etobicoke
House of Rituals, Body & Mind Spa, Amsterdam
The Hyundai Seoul, Seoul
Johnnie Walker, Edinburgh
M&M’s, Berlin
MAPCO, Sevierville, Tenn.
Madison Décor Studio, North York
NHL, New York City
Puma, New York City
Todd Snyder, New York City
Treat, JKF International Airport – Store of the Year
St. Marche, São Paulo
Shinsegae Art Science, Daejeon
Wilson, New York City

You can see the entire awards presentation here.

The 51st International Design Awards was sponsored by Little, BHDP, Cadan Photography and IA, Interior Architects.

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