M&M’s, Berlin | 51st International Design Competition Winner

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M&M’s, Berlin | 51st International Design Competition Winner

M&M’s, Berlin
Design: Landor & Fitch, New York City
Photography: Simon Lewis, New York CityThe Landor & Fitch team was on board to help M&Ms make its debut in continental Europe on Kurfürstendamm, Berlin’s most popular shopping street. For the 29,000-sq.-ft. store, the team created unique design elements dedicated to Berlin’s cultural and artistic roots from a graffiti wall inspired by the Berlin Wall, that provides the perfect photo op, and “Karaoke Garden,” a photo moment that taps into Berlin’s karaoke culture.

One of the city’s famous M-Bahn train cars appears to be coming out of the wall in the setting of the local subway station, complete with a train stop ticker and M&M’s own version of Berlin’s Brandenburg Gate on the window. This location includes the first-ever M&M’s Café, where customers can mix and match their favorite M&Ms flavors.

Judges cited the energetic project’s skillful use of color and unique circulation plan. Said one juror: “I see kids of any age loving this space and getting excited.”

Architect: Aukett + Heese, Berlin
General Contractor: Viceroys Retail Construction, Diemen Netherlands
Consultants: Dan Pearlman, Volker Katschinski, Oculus Light Studio, Culver City, Calif. (lighting), and Rivion, Milwaukee (sustainability)
Suppliers: Dillon Works Inc. Mukilteo, Wash. (custom fabrication M&M’s icons, M-Bahn train), Sparks, Philadelphia (fixturing), and Onder de Plak Bestickering, Zwanenburg, Netherlands (wallcoverings)

51th International Design Award Winners

The Class of 2021 includes:

Bloomie’s, Fairfield, Va.
CDF Macau, Cotai
Citi, New York City
Empório Santa Maria, São Paulo
FIKA Herbal Goods, Toronto
Grand Central Mimico, Etobicoke
House of Rituals, Body & Mind Spa, Amsterdam
The Hyundai Seoul, Seoul
Johnnie Walker, Edinburgh
M&M’s, Berlin
MAPCO, Sevierville, Tenn.
Madison Décor Studio, North York
NHL, New York City
Puma, New York City
Todd Snyder, New York City
Treat, JKF International Airport – Store of the Year
St. Marche, São Paulo
Shinsegae Art Science, Daejeon
Wilson, New York City

You can see the entire awards presentation here.

The 51st International Design Awards was sponsored by Little, BHDP, Cadan Photography and IA, Interior Architects.

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