The new flagship store serves as a pilgrimage site for hockey fans everywhere to support and connect with their favorite team. Thanks to its proximity to Madison Square Garden, the flagship can host players and serve as a hangout spot for fans before and after games. The store’s curved exterior echoes the shape of a hockey rink and the movement of players skating on ice. A series of 28 high-definition video walls running  live game broadcasts, original NHL productions, and real-time content from NHL social media accounts, connect fans to the brand as they shop.

The judges were wowed by the materials used to reference ice. Adding, the ceiling element is a show stopper!

Architect: TPG Architecture, LLP, New York City

General Contractor: JRM, New York City

Consultants: Cooley Monato Studio, New York City (lighting); Spectra Audio Design Group, New York City  (architectural audiovisuals)

Suppliers: Opto International, Inc., Wood Dale, Ill. (fixtures); Temeka,  Corona, Calif. (custom fixturing); New Project LLC, Brooklyn (museum fixturing); Going Signs, Plainview, N.Y. (signage); CTS Cement, Garden Grove, Calif. (flooring); Nora Systems Inc., Salem, N.H. (stair flooring);  ReSawn Timber Co., Telford, Pa. (wood wall plank cladding); Wilsonart, Temple, Texas (laminate walls);  DaveArt,  Savsjo, Sweden (custom goalie mask art)