A multi-dimensional Nitro landing zone at the store’s entrance draws customers from the street. The landing zone features large, angled LED panels with animated arrows and text — creating a sense of dynamism and motion  in line with the Nitro product offering. An interactive ‘Run Challenge’ video game allows customers to compete against one another by running in place as fast as possible for 60 seconds. A large display counts steps and showcases Nitro technology while audio prompts offered words of encouragement to players. Upstairs, the Running Zone allows customers to dive deep into the Nitro experience – from a wall highlighting different Nitro silhouettes to an integrated digital monitor allowing customers to easily learn more. 

Judges cited branding, visual merchandising and fixturing as the stars in this customer experience packed into two small spaces.

Consultants: Mannetron, Battle Creek, Mich.  (slider mechanism), Southern Made, Nashville, Tenn. (software development support for PUMA Run Game)