Todd Snyder, New York City | 51st International Design Competition Winner

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Todd Snyder, New York City | 51st International Design Competition Winner

Todd Snyder, New York City
Design: AEO, Pittsburgh
Photography: Phillip Gutman, New York City

For this 1600-sq-ft Todd Snyder holiday pop-up at Rockefeller Center, the in-house team’s goal was to design a freestanding modular fixturing structure that could be installed quickly within a multi-level space. They wanted the temporary space and serve as a fully functioning store before completing a permanent Todd Snyder store in New York City in the same space.

Conceived as a “ship in a bottle,” the three-dimensional structure incorporated branding and custom visual merchandising elements that took inspiration from the colors and patterns of the latest Todd Snyder menswear collections.  The design used a minimum number of parts to keep the structure open and flexible. Large environmental graphics installed in unconventional and playful ways completed the design.

The judges appreciated both the fixture system’s simplicity and that it was designed to be reused. This project received an Innovation Award for Fixturing.

General Contractor: Visual Citi, Lindenhurst, N.Y.


51th International Design Award Winners

The Class of 2021 includes:

Bloomie’s, Fairfield, Va.
CDF Macau, Cotai
Citi, New York City
Empório Santa Maria, São Paulo
FIKA Herbal Goods, Toronto
Grand Central Mimico, Etobicoke
House of Rituals, Body & Mind Spa, Amsterdam
The Hyundai Seoul, Seoul
Johnnie Walker, Edinburgh
M&M’s, Berlin
MAPCO, Sevierville, Tenn.
Madison Décor Studio, North York
NHL, New York City
Puma, New York City
Todd Snyder, New York City
Treat, JKF International Airport – Store of the Year
St. Marche, São Paulo
Shinsegae Art Science, Daejeon
Wilson, New York City

You can see the entire awards presentation here.

The 51st International Design Awards was sponsored by Little, BHDP, Cadan Photography and IA, Interior Architects.

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