St. Marche, São Paulo | 51st International Design Competition Winner

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St. Marche, São Paulo | 51st International Design Competition Winner

St. Marche, São Paulo
Design: Espaçonovo Projetos de Arquitetura S/S Ltda, São Paulo
Photography: Ricardo Bassetti, São Paulo

St. Marche offers nearly 12,000-sq. ft. of specialty food. Opened during the pandemic, the Espaçonovo design team worked to create a relaxed place but one with safety and well-being in mind for returning in-store customers. The store’s overall gray palette takes its cue from concrete walls and the ceiling, the team left exposed and untreated.

Against that backdrop, the team layered on lighting, wayfinding, bold signage and accents in wood and metal. Thinking of each sensory step of the customer journey, the team started from the moment the customer enters the store and smells freshly baked bread, to visualizing fresh produce, to observing preparation of sushi, bakery, and pizza, until they come across a cozy space with tables to have meals, meet friends and even hold small meetings. A mural at the entrance of the store visible through the high-traffic avenue on which the store is located, simultaneously gifts the city and attracts customers.

Judges commented on the balance of warm materials and bold use of color against the coolness of the natural concrete. Branding and wayfinding solutions are exceptional and the lighting implemented feels just right.

Architect: Espaçonovo Projetos de Arquitetura S/S Ltda, São Paulo
General contractor: Lampur Engenharia, São Paulo
Consultants: Mingrone Iluminação, São Paulo (lighting design)
Suppliers: Picolin Elétrica e Automação, São Paulo (fixturing); Eliane Revestimentos, São Paulo (flooring); Miaki Revestimentos, Guararema (flooring); Light Design+Exporlux, Recife (lighting); Distak Comunicação Visual, São Paulo (graphics)


51th International Design Award Winners

The Class of 2021 includes:

Bloomie’s, Fairfield, Va.
CDF Macau, Cotai
Citi, New York City
Empório Santa Maria, São Paulo
FIKA Herbal Goods, Toronto
Grand Central Mimico, Etobicoke
House of Rituals, Body & Mind Spa, Amsterdam
The Hyundai Seoul, Seoul
Johnnie Walker, Edinburgh
M&M’s, Berlin
MAPCO, Sevierville, Tenn.
Madison Décor Studio, North York
NHL, New York City
Puma, New York City
Todd Snyder, New York City
Treat, JKF International Airport – Store of the Year
St. Marche, São Paulo
Shinsegae Art Science, Daejeon
Wilson, New York City

You can see the entire awards presentation here.

The 51st International Design Awards was sponsored by Little, BHDP, Cadan Photography and IA, Interior Architects.

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