Customers can shop travel essentials, schedule health services like travel anxiety care, or book wellness rooms for yoga, fitness, or meditation. This physical retail experience is connected to the Treat app where members have access to 24/7 medical care, their health passport, travel/health/wellness resources and blogs, and an online retail experience.

The Design Well Spent team’s challenge for developing the new Treat concept was figuring out the best way to combine retail space with treatment/wellness rooms – all in a very tight space – and with scalability in mind.  The material palette is layered, textured and warm with the use of tiles, plaster-look wallcoverings, fabrics, and colors like rose beige, brown, and bronze – a beacon of warmth in contrast to surrounding retail. A menu of services placed front-and-center lets customers know at-a-glance what the store is about. Interactive digital screens make check in easy. Sound, scent and lighting  also play a role in achieving a calming, multi-sensory experience that makes patrons forget they’re at the airport.

Judges applauded the warm color/materials palette and cohesive fixture design as key to creating a customer experience that is both relaxing and healing. They noted the consistent concept execution from front of house to back of house.

This project received an Innovation Award for Concept Design.

Architect: Mancini:Duffy. New York City
General Contractor: Holt Construction, East Boston, Mass.
Consultants: Castelli, New York City (lighting);  Longman Lindsey, New York City (acoustic engineering);  Guth DeConzo, New York City (MEP)
Suppliers: 12.29, New York City (scent); Amerlux, Oakland, N.J. (lighting); Ana Maria Designs, Newport Coast, Calif. (upholstered check-in pods); Architex, Northbrook, Ill. (textiles); CUBIC, Burnsville, Minn. (fixtures); DCGOne, Seattle (graphic prints); Design Within Reach, Stamford, Conn. (furniture); Momentum Textiles & Wallcovering, Greensboro, N.C.  (wallcoverings); Mood Media, Austin, Texas (music system, lighting controls); Rainier Industries, Tukwila, Wash. (signage, art frames); Schluter, Plattsburgh, N.Y.  (tile trims); Sherwin Williams, Cleveland (paint);  Showbest Fixture Corp., Richmond, Va. (millwork); Silhouet-Tone, Miami (exam chairs);
TubeArt, Bellevue, Wash. (illuminated storefront signage); United Tile, Seattle (floor and wall tile); Visual Image, Teaneck, N.J. (digital screens); Wilsonart, Temple, Texas (laminates and countertops)