Wilson, New York City
Design: Bergmeyer Associates, Boston
Photography: Richard Cadan Photography, Bridgeport, Conn.
This 4600-sq.-ft. pop-up in New York City focuses on celebrating Wilson’s 108-year brand history and as a tie-in to the 2021 U.S. Open. Wilson hoped to capture the energy and excitement of that marquee event. The Bergmeyer team worked with the Wilson creative team to create a distinctive experience; part museum, part lab, part lounge, and part retail store.
The installation focuses on celebrating Wilson’s history and evolution in the sport of tennis through storytelling and immersive interactions designed to be a journey that shows the brand as the embodiment of this storied sport. Graphics, memorabilia, merchandising, the “ball room” experience, and a customization zone, all allow customers to engage with the Wilson brand in ways they never had before.
Additionally, visitors can view exhibits dedicated to game-changing moments in tennis history from Jimmy McDaniel breaking tennis’s color barrier to Billie Jean King’s fight for equal rights, to Serena Williams becoming the best of the Open Era.
Judges called the Wilson pop-up ‘super cool.’ Adding, branding, visual merchandising, and bold color accents create an engaging gallery experience for patrons.
This project received an Innovation Award for Concept Design and a second Innovation Award for Brand Expression.
Architect: Bergmeyer, Boston
General Contractor: VCMG, Fort Pierce, Fla.
Consultant: Ember Creative, LLC Graphic design
Suppliers: ALU, New York City (fixturing); Jones Signs, De Pere, Wisc. (signage); ARC Document Solutions, San Ramon, Calif. (graphics)
51th International Design Award Winners
The Class of 2021 includes:
Bloomie’s, Fairfield, Va.
CDF Macau, Cotai
Citi, New York City
Empório Santa Maria, São Paulo
FIKA Herbal Goods, Toronto
Grand Central Mimico, Etobicoke
House of Rituals, Body & Mind Spa, Amsterdam
The Hyundai Seoul, Seoul
Johnnie Walker, Edinburgh
MAPCO, Sevierville, Tenn.
Madison Décor Studio, North York
NHL, New York City
Puma, New York City
Todd Snyder, New York City
Treat, JKF International Airport – Store of the Year
St. Marche, São Paulo
Shinsegae Art Science, Daejeon
Wilson, New York City
You can see the entire awards presentation here.
The 51st International Design Awards was sponsored by Little, BHDP, Cadan Photography and IA, Interior Architects.