Australia Post
Category: Concierge | Lobby | Common Area
Submitted by: Landini Associates
Photography: Trevor Mein, Melbourne, VIC, Australia
🏆 This project received an Innovation Award for Branding & Strategy
🏆 This project received an Innovation Award for Conceptual Design
Australia Post “Community Hub” was conceived with an ambition to create a modern Post Office that purposely fits changing community needs; a place that can belong to the future of the Australian People, inherently and genuinely.
A “love-letter” to Australian Community, the inaugural trial in Orange is a significant step-test focused on transforming the face of the Australian High Street, marking a transformative moment for Community Retail.
(Photography by: Trevor Mein, Melbourne, VIC, Australia)
“Community Hub” is a place of improved convenience, conceived with dedication to help local communities thrive by creating a locally relevant, purposeful physical destination that fosters genuine connection.
The design team’s scope included Brand Strategy, Retail Design and Merchandising Strategy, Concept, Interior Design, Graphic Design (Environmental, Signage, Wayfinding and Ticketing), Mural Artwork, Own-Brand Product Design, Packaging, Stamp Design and Design Guidelines.
It’s rare to find a retailer with better locations, better logistics, or a deeper connection with their customers than Australia Post. A quiet achiever gluing Australians together, and the continent to the world.
However, as the world reinvents itself daily, now is the time to reassess Australia Post’s place in that change. Now is the time for this brand to stand strong and proud; to show that Australia Post has the enviable ability to bring the “World” to its customers and take “Local” to the world.
The design team focused on re-engineering and improving the brand-offer to better serve customers by need and location, now and in the future; driven by a desire to strengthen and to reignite pride and a sense of belonging between Australians (Crew and Customers) and the iconic brand.
The new design reflects this, responding to changing community needs to make Australia Post more vital, more relevant, more often.
Orange Community Hub reimagines Australia Post’s core product offering, refines send-and-receive, creates more 24/7 access, and hosts National Banking and Identity services.
A dynamic “Merchant Space” celebrates the brand’s essence, bringing brands in and delivering products out. A modern merchant strategy to better connect retailers (large or small) to community.
Global powerhouses like Apple are permanently curated, whilst emerging national and local businesses by Australian creators and artists are also given space, promoted, and sold via” Pop-Up-At-Post.”
In a first-of-its-kind-move, Orange Post Office tests a "changing-room" concept, making online returns both seamless and immediate, whilst also fixing a major pain-point for the fashion industry.
“Community Hub” is a Real Place for Real People. It is not disposable, or informed by trends, but rather it is designed as a place of unlimited lifespan with functional and emotional relevance.
Architect: Landini Associates
General Contractor: Modus Projects
Outside Design Consultants:
Graphic Designer - Landini Associates
Mural Artwork - Landini Associates
Lighting Designer - Landini Associates
Lighting Consultant- Lumen Nation Design
Furniture Designer - Landini Associates
Structural Engineer - Woolacotts Consulting Engineers
Services Engineer - TCG Consulting Engineers
Suppliers:
Lighting Supplier – Opal Lighting
Flooring – Rep House
Fittings & Fixtures – Lo & Co Interiors
Fittings & Fixtures – Laminex
Fittings & Fixtures – Abet Laminati
Storage Shelving – Dexion
Paint – Dulux
In addition to Australia Post, the Retail Design Institute would like to congratulate the Class of 2023, representing the best of the best in retail stores and experiences completed between January 1st and December 31st, 2023:
Tiffany & Co.
New York, NY
Tiffany & Co, Peter Marino Architect, and Arcadis
2023 Store of the Year
Innovation Award: Fixturing
Ben Bridge
Seattle
RGLA Solutions
Birkenstock Flagship
Miami
TPG Architecture
Innovation Award: Storefront & Facade
Citizens NY Marathon Expo
New York
Miller Zell
Innovation Award: Digital Integration
Crate & Barrel
New York
Crate & Barrel Store Architecture & Design
Innovation Award: Sustainability/Adaptive Reuse
EE Studio Concept
London
Dalziel & Pow Design Consultants
Farmacia Rocha
Barcelona
Marketing Jazz
Food Pantry - Waikiki Market
Honolulu
Schweitzer
Indigo
Toronto
Dalziel & Pow Design Consultants
KUIU
Dallas ChangeUp, Inc.
Mercado González Northgate Market
Costa Mesa
Shook Kelley
Innovation Award: Storytelling
Misoya Ramen
Toronto
SDI Design
NEO COFFEE BAR
Toronto
Dialogue 38 Inc.
Petco Union Square Flagship
New York
Arcadis
Innovation Award: Visual Merchandising
Saks Fifth Avenue
Beverly Hills
Arcadis
Soberana
Mendoza
Ensemble x MTVD
Innovation Awards: Materality & Finishes
Sorel
New York
MG2
Studio B by Bettinardi
Oak Brook
RGLA Solutions
The Brooklin
Whitby
dkstudio architects inc.
The Set
Los Angeles
RDC
Yamba Boutique
Cambridge
Proportion Design
