Sprayground, American Dream Mall, East Rutherford, N.J. Design: GH+A Design Studio, Montréal | Photos: Edward Caruso Photography, Woodside, N.Y.
Innovation Award for Storefront
Sprayground gained attention with radical styling for backpacks and duffels in 2010 -- and quickly became a fashion disruptor. For its American Dream pop-up store, the GH+A | Sprayground team wanted the 900-sq.-ft. space to call out to passing shoppers.
The red leopard print storefront, punctured by Sprayground’s trademark shark tooth creates an opening for show window displays. Inside, products are clearly and cleanly presented on walls.
General Contractor: The Sweet Construction Group Duggal Visual Solutions (graphics); Canal Sound and Light (neon signs); ALU (perimeter wall fixtures); Home Depot (LED lighting and freestanding shelving)
50th International Design Award Winners
AT&T Experience Store Buff City Soap Christopher Bates Clean Market El Palacio de Hierro Fresh St Market Holt Renfrew Ogilvy Ippolita Joe Fresh Knock Knock Spirits Krispy Kreme RS No.9 Carnaby Sleep Number Snow Peak Sonic Spazio Lenovo Sprayground Strictly Cycling Collective Sweet Seven Cannabis T-Mobile Tempur-Pedic - Store of the Year The Raider Image Official Team Store Walmart Whole Foods Market YU Seafood
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